Our Story

Our success can be traced back to our founder, Frank A. Fazzinga Jr., and his relentless work ethic that began four decades ago with his very first entrepreneurial venture — a beauty supply location in Passaic, New Jersey.  Starting with a single storefront, he successfully built Grace Beauty into a highly respected distribution company through an emphasis on hard work, high integrity, capital efficiency and, most importantly, pleasing customers. 

Today, our team harnesses that same deep work ethic and integrity to provide our partners with strategic solutions necessary to succeed in the continually evolving retail industry.

Our Mission

To understand the evolving consumer retail experience while partnering with world-class brands and entrepreneurs to best deliver outstanding products to market.


  • Follow the consumer
  • Disrupt with discipline
  • Invest early and often
  • Preserve brand equity