Grace Beauty Capital’s mission is to become the preeminent partner for early stage digital brands, consumer and retail technology companies; the premier venture capital resource for startups on the journey from kitchen table to household name. We leverage our institutional knowledge of brick and mortar retail and vast industry networks to drive strategic value to early stage entrepreneurs, guiding visionary founders from seed to success.


  • Birchbox


    We invested in and partnered with Birchbox by providing industry expertise and contacts as Birchbox worked to gain the attention of the beauty industry.  Birchbox has experienced significant growth by defining an entirely new distribution opportunity for the beauty business.

    Birchbox is an innovative subscription service that has created a whole new channel to the consumer by delivering must have and must-try beauty product samples to its subscribers every month.

  • Chloe + Isabel

    Chloe + Isabel

    We invested in and partnered with Chloe + Isabel to launch its first fragrance brand, Jardins du Midi, leveraging our strong industry knowledge and the natural connection between jewelry and beauty.  Grace Beauty managed all aspects of the brand development from concept to manufacturing.

    Chloe + Isabel is a dynamic and socially innovative jewelry brand designed to connect women through a modern-day social-shopping experience.  A destination for fashion-loving, creative and confident women, Chloe + Isabel believes that today’s women deserve jewelry as exceptional as they are.

  • doubledutch


    DoubleDutch helps companies build branded geolocation applications for their communities.  From city guides, to conferences, to enterprise apps, DoubleDutch is the only geolocation platform built from the ground up for brands and companies.



    ELOQUII designs and sells fashion apparel in sizes 14-24. They know that fashion and style don't stop at a size 12 and believe it's time for fashion to move forward.

  • events.com


    Events.com partners with organizers to improve the event management process, enabling meaningful engagement with attendees, while providing event goers a platform to discover, share, and memorialize their experiences. The company provides a suite of cloud-based applications to encourage social interaction and enhance the experience of putting on, promoting and attending events.

  • Glamsquad


    GLAMSQUAD is an on-demand, app-based beauty provider delivering professional and affordable hair, makeup and nails services to your home, office, hotel, or wherever you may be.  Operating in New York, Los Angeles and Miami, with more cities to come.

  • gwynnie bee

    gwynnie bee

    Gwynnie Bee is a monthly subscription service for sizes 10-32. Customers get unlimited access to a closet the size of a department store with unlimited free shipping and exchanges for a monthly flat fee.

  • GraphScience


    GraphScience is an Ad management platform business for digital  advertising agencies, e-commerce companies, large brands, and small businesses that rely on acquiring high-value Facebook customers at the lowest cost possible.



  • Harry's


    Harry's was built out of respect for quality craftsmanship, simple design, modern convenience and most importantly for guys who know they shouldn't have to overpay for a great shave.

  • Kite


    Kite is an end-to-end software solution with the most dynamic, up-to-date information on the entire startup ecosystem. It’s the most effective way for agencies, brands and media companies to discover, evaluate and engage with emerging platforms at scale. 

  • Kiwi Crate

    Kiwi Crate

    Kiwi Crate sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, Kiwi Crate brings hands-on fun right to your door.

  • M. M. Lafleur

    M. M. Lafleur

    M.M. LaFleur offers career women a convenient and personalized opportunity to shop for the perfect fashion forward office wardrobe.  Online customers pick up to four dresses to try on for free, in different styles, sizes or colors from an extensive assortment of custom designed fashions which are shipped to their homes. She can take up to seven days to try everything on and make her decision. Shipping is free both ways.  She sends back anything she doesn’t want and pays for what she keeps.  The site’s blog offers inspiration, lifestyle and a fashionable point of view.

  • Parachute



    Parachute believes that high quality, smart design and personal comfort shouldn’t cost a fortune and that, above all, you should start and end your day feeling your very best. You spend a quarter of your life in bed, so your sleep experience matters. From Pillowcases with a tidy back envelope closure to Towels that feature a modern, ribbed dobby, Parachute’s home essentials incorporate thoughtful details that are uniquely their own. An unfussy style and natural color palette – inspired by the simple, effortless beauty of Parachute’s Venice Beach headquarters – appeal to a variety of design aesthetics.


  • Peloton Interactive

    Peloton Interactive

    Peloton Interactive is changing the way people get fit by delivering live-streaming instructional exercise content to the most technologically advanced indoor cycle. A software company at its core, Peloton leverages cloud-based streaming video technology and a proprietary Android powered console to deliver a first-in-class fitness experience to users anywhere in the world. 

  • Perch Interactive

    Perch Interactive

    A revolutionary interactive technology for retail, Perch is a natural extension of the shopping experience.  As customers touch and pick up products, Perch places experiential media right at the moment when they are most engaged with the product. Perch extends digital media into the store, making physical displays captivating, playful and immersive.


  • Pinrose


    We invested in and partnered with the founders during the development and launch process.  Bringing extensive experience in the fragrance industry, Grace Beauty provided guidance and direct input on all aspects of the introduction, including marketing, public relations, packaging, sourcing, pricing and vendor selection.  Grace Beauty continues to support Pinrose with industry contacts, insights and introductions.

    Pinrose is a socially innovative new fragrance brand that leverages social data to personalize fragrances for each customer.  A destination for must-have fragrances, both every day and for future use, the internal recommendation engine is bound to create enthusiasm and change the way customers think about and talk about fragrances.

  • Pixlee


    Powered by the belief that customer stories are the most powerful way to articulate the value of a product or service, Pixlee helps brands market and sell with real customer photos and videos. Pixlee’s visual marketing platform curates customer-generated content in real time, manages permission rights and easily integrates the content directly into multichannel browsing and shopping experiences.

  • Primary


    Primary offers basic, colorful, affordable children's clothing that is always in style and always in stock. It was created so that parents everywhere (including the founders) will have a go-to they can count on for kids clothes from a brand they’ll love.  Stylish, vibrant colors that mix and match beautifully, and will work with whatever else is in your kids' closet for under $25 per item.

  • Retailigence


    Retailigence connects the ‘out and about’ shopper with local retailers. By helping reach these nomadic buyers via broadcasting locally-available wares and products to any mobile device or web service at the exact time the consumer wants to buy, Retailigence provides local retailers a new way to generate sales and walk-ins.


  • Ringly


    Ringly creates smart jewelry and accessories that keep you effortlessly connected to the things that matter most.  The company’s core belief is that technology can be more discreetly integrated into our lives.

  • Rothy's


    Rothy’s is a chic, comfortable and versatile women's ballet flat perfect for an active, high-performance lifestyle. It is the first-ever three-dimensional, seamlessly knit line of footwear for women made from eco-friendly fibers (yarn from certified PET plastic bottles. The yarn, stripped of caps and labels is hot washed, chipped into flake, fused into filament fiber and treated with a proprietary moisture wicking agent that drives moisture away from the foot).

  • ShareRails


    ShareRails is a set of powerful tools and APIs that enable online marketers to engage with their audience in real-time through touch web, live visual interaction, publishing tools and customization and analytics.

  • sourceeasy


    Sourceeasy is custom apparel manufacturing for everyone.  Whether you're a fashion designer in need of production resources, a startup looking for awesome custom promotional tees, or a corporation seeking employee uniforms, we've got you covered.  We provide hands-on service from start to finish to make sourcing (and design, and production, and logistics) easy!

  • Stella Service

    Stella Service

    Stella Service measures, benchmarks, and evaluates online customer service.  Stella Service evaluates and rates businesses based on the overall quality of the online customer experience.

  • Supergoop!


    Supergoop! Is the first and only prestige skincare brand completely dedicated to sun protection.  If it’s not suncare, it’s not skincare! 

    Supergoop! is the official suncare line of Vail Resorts and tennis star Maria Sharapova.

  • ThirdLove


    ThirdLove was founded to make bra shopping fun and convenient, and to help every woman find a flawless fit that is luxurious and affordable.  The European-spired lingerie is created and designed with the customer in mind so she will love the style, love the feel and love the fit.  The ThirdLove app allows a customer to measure herself in minutes without leaving the house, transforming a smartphone into a virtual measuring tape, using computer vision and recognition algorithms to determine the precise size and shape needed. ThirdLove is the next generation of luxury lingerie.

  • Trendalytics


    Trendalytics is a visual analytics platform that provides brands and retailers merchandise intelligence at the most critical point in the product lifecycle: pre-production.  Its platform analyzes billions of industry-specific social signals and leverages proprietary algorithms to identify patterns in online search behavior, social chatter and image popularity by product attribute.  We empower creative organizations with the data-driven consumer insights they need to make informed merchandising and creative marketing decisions.

  • Vengo Labs

    Vengo Labs

    Vengo is a software and media company that engages consumers and collects data by combining interactive digital media with point-of-purchase. Selected from 270 companies as "NYC Next Idea 2012," Vengo's next-generation vending machines enable brands such as Trident, Snapple, Dentyne and Sour Patch Kids to re-engage consumers while generating attractive unit economics. 

  • Warby Parker

    Warby Parker

    Warby Parker offers fashion forward eyewear at an affordable price.  Online customers can try up to five pairs of frames before purchasing with free shipping in both directions. Through their “Buy a pair, give a pair” program, Warby Parker donates a pair of glasses to those in need for every pair that is purchased.

  • Zozi


    ZOZI’s mission is to provide best in class online booking software for activity businesses and inspire people to experience the world.

    For tour, activity and event businesses, ZOZI Advance® is the fastest growing online reservation, payment and customer management software used by thousands of businesses across nearly 90 countries.  For people who crave new experiences, ZOZI.com helps them discover and book thousands of activities and travel getaways, get the gear they need and find inspiring articles by ZOZI Gurus® and experts – 100% satisfaction guaranteed.

    5 million people have used ZOZI to discover and book things to do around the globe, purchasing nearly half a billion dollars in activities.